The story of popular music downloads starts with something decidedly guerrilla. Napster. Back in 1999, when the service launched, the idea of using the internet to fileshare was still in its infancy. Part of the reason was the clunky dial-up internet most users had access to, another was the fact that the idea simply hadn’t entered public consciousness yet. 1999 was CD Country- with bands able to shift millions upon millions of units- ironclad by the MTV Industrial Complex.