Japan is one of the world’s largest economies, ranking third behind the USA and China, and even then punches above its weight in terms of cultural power, prestige and global interest. Understandably many organisations, startups and businesses are eager to get a foothold in the Japanese market. But if your organisation has ambitions to start doing business in Japan, how should you start? I reached out to a number of experts: business owners with years of diverse, hard-won experience in the Japanese market. Here’s our guide to help your business flourish in Japan. Focusing on three key points: language, mindset and diversity.